I wrote this a few years back. I like to refer to it once in a while. I like to refer to it because, like anyone else, I sometimes need something to motivate me. To cast away the self-doubt. The self-doubt that comes—part and parcel—with our everyday existence. Anyway, I thought I’d put it up… Continue reading What if?
It’s 4:45 AM. I’m sitting here, not far from my gate, inside the restricted boarding area of the Winnipeg airport, where there happens to be a Starbucks. The airport is quiet, the Starbucks even more so. I’m lounging in a comfortable corner, and there’s Dylan—a more obscure, less recognizable version of Dylan—coming over the loudspeakers.… Continue reading What a Dumb Accountant Learned About Branding