It’s 4:45 AM. I’m sitting here, not far from my gate, inside the restricted boarding area of the Winnipeg airport, where there happens to be a Starbucks. The airport is quiet, the Starbucks even more so. I’m lounging in a comfortable corner, and there’s Dylan—a more obscure, less recognizable version of Dylan—coming over the loudspeakers.… Continue reading What a Dumb Accountant Learned About Branding